The restaurant industry can be difficult to break into. There’s always stiff competition, and the overhead costs can be high. Furthermore, you have to put time and effort into constructing your menu, hiring staff, and growing your brand.

In recent years, food trucks have become a popular way for beginners in the foodservice industry to start their own businesses. There are plenty of benefits to being a food truck owner, and we’ve listed some of the best ones in this short article. Continue reading to learn the best reasons for starting a food truck business.

Food trucks are cheaper to own and operate than restaurants.


If you’re a culinary artist wondering why you should start a mobile kitchen, the cost is the main reason. One thing any restaurateur can testify to is the high cost of launching a brick-and-mortar restaurant. The typical cost of starting a restaurant ranges between $275,000 and $450,000, depending on whether you plan to lease or own your building.

On the other hand, starting a food truck business is much more affordable than launching a restaurant. The typical price for a new food truck ranges between $75,000 and $150,000. Additionally, you can find fully functioning used food trucks for between $40,000 and $80,000.

You don’t have to worry as much about appliance repairs.


Keeping your business equipment up and running is a concern for all business owners. However, the less equipment you use, the less you have to worry about appliance repairs.

Oregon has a booming restaurant industry. The cost of appliance repair in Oregon is a little above the national average, so it’s a perfect example of a state where it’s wise to start with a food truck rather than a brick-and-mortar restaurant. Launching a mobile kitchen means you won’t have to spend as much on essential repair services in the long run.

You can have a pop-up anywhere local law permits.


Pop-ups are one of the best ways to increase your brand awareness. Pop-up events are popular for companies in the foodservice industry as they give them a chance to introduce their eatery to untapped markets.

Owning a food truck gives you the freedom to park your business wherever it’s permissible by law. However, many restaurants hold pop-up events in areas surrounding the city where their restaurant is based. It’s even easier to take your show on the road when you have a food truck or mobile catering business.

One of the keys to successful pop-up events is to begin advertising your event weeks in advance. You want to spread the word and get people excited about your upcoming menu tasting. If your event is successful, you’ll have penetrated a new market area, and you’ll have an expectant customer base when you finally open a traditional restaurant.

The food truck industry growth is outpacing traditional restaurant growth.


Market growth is one of the most important things for entrepreneurs to consider when opening a new business. Of the many different reasons for starting a food truck, the fact that the food truck industry’s growth is outpacing the restaurant business is one of the best. The popularity of food trucks is steadily increasing, making it a great first step toward becoming an established restaurateur.

Food carts used to be a novelty, but now they can be found in major cities all over the United States. Indeed, owning a food truck is often the first step before launching a brick-and-mortar restaurant. Furthermore, with a lower initial investment and fewer appliances to use, owning a mobile kitchen is much more affordable than owning a traditional eatery. If the food is good, people won’t mind waiting in line for it.